The Office of Student Success and Retention supports the university mission of providing an inclusive environment and transformative educational experience that promotes the academic and personal success and engagement of all undergraduate students. We believe in a student-centered culture and continuously strive to develop and deliver high quality programs and exceptional resources that help students succeed.
As we collaborate with partners across the university, we engage faculty, senior leadership and staff in the spirit of student success and development. By creating a student-focused culture, we help students identify their goals, stay on a path to success, graduate on time and prepare for life after college.
We look forward to working with you throughout your UB experience!
Senior Associate Vice Provost
Meet our staff
Senior Associate Vice Provost and Director of Student Success and Retention
Cheryl Taplin is the senior associate vice provost and director of student success and retention. Her office is responsible for collaborating across campus to develop and implement comprehensive retention services for the promotion of student success leading to graduation.
Cheryl has been at the university since 1987. She began as a counselor for the Upward Bound Program; became coordinator of the Collegiate Science & Technology Entry Program (CSTEP); served in various roles in undergraduate academic advisement; and became director of the former Student Academic Records and Financial Services (SARFS) unit before starting her current role in the Office of Student Success and Retention.
Cheryl is a member of several organizations, including the Consortium for Student Retention Data Exchange (CSRDE), the Western New York Retention Committee and First-Year Experience. She is a recipient of the SUNY Chancellor’s Award for Excellence in Professional Service. Cheryl earned her bachelor’s degree in social work from Gannon University and her master’s degree in social sciences interdisciplinary with a concentration in public affairs from the University at Buffalo. She is currently working on a doctoral degree in educational leadership and policy with a concentration in higher education.
Assistant Director of Student Success and Retention and Coordinator, Finish in 4
Lia Hallett is the assistant director of student success and retention and coordinator for Finish in 4. She oversees outreach and intervention related to the various initiatives that support student success, retention and timely graduation. She also serves as an academic advisor for students exploring and changing majors, and she is involved with educating and training students on the tools and strategies for developing a successful academic plan.
In her time at UB, Lia has served in various roles in undergraduate academic advisement. She holds a bachelor’s degree in women’s studies from the University of Rochester. She earned a master’s degree in student personnel administration from Buffalo State College and a master’s degree in higher education from the University of Rochester.
Assistant Vice Provost and Director of Academic Advising
Jacqueline Hollins is the assistant vice provost and director of academic advising. She came to the University at Buffalo in 1998 as an academic advisor for underrepresented student populations. Jacqui served as the university’s pre-law advisor, overseeing the development of the Pre-Law Student Services Center, and director of Student Advising Services (now Exploratory and Pre-Professional Advising Center) before assuming her current role as assistant vice provost.
Jacqui is actively involved in the community, including Leadership Buffalo’s Class of 2017; the WNY Consortium of Higher Education Academic Leadership Institute; and Oracle Charter School’s Board of Trustees. She is a recipient of the SUNY Chancellor’s Award for Excellence in Professional Service and also a recipient of the Friends of EOP award. She holds a bachelor’s degree in business administration with a concentration in human resources from the University at Buffalo and a master’s degree in education from Canisius College.
Vivian C. Jimenez
Assistant Director of Student Success and Retention
Vivian Jimenez joined the office of Student Success and Retention in June 2017 after some time away in Texas where she worked at the University of North Texas with the graduate student population. Before leaving to Texas, Vivian was a Senior Academic Advisor in the College of Arts and Sciences as well as the Coordinator of language proficiency at UB.
As Assistant Director for the Office of Student Success and Retention, she coordinates the summer bridge program and helps to organize functions and events for Say Yes Buffalo incoming and current students. She spends much of her time researching best practices at sister institutions in order to improve programs and efforts at UB. Vivian holds a bachelor’s degree in Psychology and Political Science and a master’s degree in Educational Counseling from St. Lawrence University.
Assistant Director of Student Success and Retention
Jessica Julicher is the assistant director of student success and retention. She is responsible for the early alert system and in her role uses data to help promote, develop and enhance student success initiatives.
Jessica joined the university in 2007 as a graduate assistant in the Office of Athletic Academic Advising. Beginning in 2009, she served on the Student Services Transformation Project, which oversaw the implementation of the university’s HUB information system. After two years in an assistant coordinator role for the HUB support team, Jessica joined Student Advising Services (now Exploratory and Pre-Professional Advising Center) to help with tracking and monitoring data for the Finish in 4 initiative. In 2014, she became an assistant director of student success and retention, where she uses her data analysis skills to support universitywide student success initiatives.
Jessica holds a bachelor’s degree in sociology and a master’s degree in higher education administration from the University at Buffalo.